Mission Control Chapter 4: Setting Course

RoadBotics CEO and Co-Founder, Ben Schmidt, PhD, will be releasing “Mission Control: The Roadmap To Long-Term, Data-Driven Public Infrastructure” on June 1, 2022. We’re taking a look at an excerpt from each chapter, and how RoadBotics is putting those solutions into practice. 

If you missed it, Mission Control’s Chapter 3 excerpt discussed knowing when it’s right to try something new. 

Setting Course

Why Start with Mission? 

In Chapter 4 of Mission Control, author Ben Schmidt, PhD, shares how lack of a solid mission can impact results. Specifically, he compares a company that tries to “do it all”,  like GE, to one with an impressive niche, like Apple. 

How does this translate for managing and maintaining infrastructure? Similar to the corporate world, if your mission is too broad, you won’t have enough focused efforts to produce meaningful results. 

Ben shares why local governments hesitate to create a mission: 

Unfortunately, quality is often sacrificed to save time; however, if a project is rushed or the solution isn’t well vetted, small issues can become long-term problems. 

RoadBotics has worked with more than 300 governments during the past five years, and we know that creating a baseline with current objective data provides a great starting point for communities looking to establish a clear mission. Seeing the big picture allows them to identify gaps, weaknesses, and opportunities in their road networks and infrastructure assets.

Armed with this big picture using objective data, they can craft a more actionable, results-oriented mission.

For example, rather than setting an all-encompassing mission with no direction or focus (“providing a better life for all residents”), a community can carefully examine the condition of their assets and set a new tone for action in their mission (“improve our average, overall road conditions by one rating point”). 

RoadBotics CEO + Co-founder, Ben Schmidt, PhD, set out to provide an easier way to show rather than tell road managers about the benefits of data-driven decisions in his upcoming publication, Mission Control: The Roadmap To Long-Term, Data-Driven Public Infrastructure. 

Visit the book webpage to learn more, or download the Press Kit here.

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Are you eager to improve your ability to make data-driven decisions for your community?  Submit the form below to be the first to know when the book goes on sale on June 1, 2022!

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